Depop Fraud Finder
Insight: People like to feel safe and secure thrifting online
Big Idea: Get scammers out
Execution: Instigate the Fraud Finder, an AI system where it will detect the product and check if you are getting scammed or not
The Fraud Finder:
Depop Most Wanted
If a scammer is found, they will be placed on the Depop Most Wanted Instagram. Their username, profile picture, item they wanted to sell, and the price they wanted to sell ot by will be on full display.
Depop Hotline
AI system that scans the picture of an item being sold searches its market price and shows you if it is a good deal or not, letting you know right away.
If you thrifted a piece of clothing that you think is fake, you can call the Depop Hotline. They will gather information about the item you’re worried about, and find the same or a similar item to replace it. The hotline number will be promoted through Digital, prints, and the Depop website.