IKEA: Move Easy
Insight: people want easy ways to maneuver their furniture when moving in
Big Idea: Ikea furniture is easily maneuverable because it comes in small, flat boxes.
Non-Traditional Idea:
Bags that look exactly like IKEA products. It shows how easy it is to carry them around.
Digital Idea:
IKEA app that has all IKEA products. It shows in a video and 360 video how to build the set. You can also scan the building materials to see which part is which in a VR video
